Außenwirtschafts-förderung

Sächsischer "Sachsen live"-Gemeinschaftsstand auf einer internationalen Messe

Source: Saxony Economic Development Corporation (WFS)

MESSEN, AUSSENWIRTSCHAFT – MITTELSTANDSRICHTLINIE / [TRADE SHOWS, FOREIGN TRADE - “MITTELSTANDSRICHTLINIE” DIRECTIVE ON FINANCIAL AID FOR SMES]

Within the scope of this subsidy program, the Federal State of Saxony supports SMEs in developing new markets. The objective is to improve the name recognition and acceptance of Saxony’s enterprises and their products both in Germany and abroad.

The companies will receive the requisite support for:

  • Participation in foreign trade shows and international exhibitions in Germany 
  • Product presentations which are organized by municipalities, counties, chambers, associations, or other non profit organizations of the business community
  • Participation in international symposiums insofar as these events are not already financed through public funding
  • Conducting feasibility or concomitant studies revolving around economic and technical issues of the respective target market

Detailed information (German)

LANDESMESSEPROGRAMM DES FREISTAATES SACHSEN - [STATE TRADE SHOW PROGRAM OF THE FEDERAL STATE OF SAXONY]

The annually published Landesmesseprogramm des Freistaates Sachsen [State Trade Show Program of the Federal State of Saxony] provides a list of Saxony’s joint trade show participations which are eligible to subsidies within the scope of the “Messen, Außenwirtschaft – Mittelstandsrichtlinie” [Trade Shows, Foreign Trade – “Mittelstandsrichtlinie” Directive on Financial Aid for SMEs]. These participations are organized on behalf of the Federal State of Saxony by the state-owned Saxony Economic Development Corporation (WFS) and/or the responsible chambers. In each case, applications for these support measures need to be submitted to Saxony’s Development Bank (SAB).

Another component of the State Trade Show Program are the trade show participations of Saxony’s food industry under the united label “Sachsen genießen” [Enjoy Saxony].

BETRIEBSBERATUNG / COACHING – “MITTELSTANDSRICHTLINIE” - [BUSINESS CONSULTATION / COACHING - “MITTELSTANDSRICHTLINIE” DIRECTIVE ON FINANCIAL AID FOR SME]

The “Business Consultation / Coaching” program is the core component of Saxony’s consultation funding for SMEs. Thanks to the financial support, SMEs will benefit from the professional expertise of competent consultants in virtually all entrepreneurial issues and get the necessary help so that they can help themselves.

Counseling services may be provided, for example, on the following topics:

  • Corporate management, particularly with regard to operational, financial, human resource, technical, and organizational issues
  • Development of foreign markets insofar as these services are above and beyond the standard services provided by the Saxony Chambers of Industry and Commerce, the Saxony Chambers of Crafts, and the Saxony Economic Development Corporation (WFS)

Detailed informationen (German)

MARKTEINFÜHRUNG INNOVATIVER PRODUKTE UND PRODUKTDESIGN (MEP) – MARKTEINFÜHRUNGSPHASE – MITTELSTANDSRICHTLINIE [MARKET LAUNCH OF INNOVATIVE PRODUCTS AND PRODUCT DESIGNS (MEP) – MARKET LAUNCH PHASE – “MITTELSTANDSRICHTLINIE” DIRECTIVE ON FINANCIAL AID FOR SME'S]

Projects revolving around the market launch of new or advanced products, services, or processes which are based on innovations are subsidized during their market launch phase. The market launch phase needs to be distinguished from the market development phase.

SMEs will get the requisite support specifically for the following measures:

  • Product design as well as supporting design services
  • Production of a marketable mass production sample or a zero production series insofar as these items are not earmarked for sale
  • Measures designed to directly prepare the market launch, such as standardizations and certifications
  • Development of a product-related sales / marketing concept, implementation of market surveys and acceptance tests
  • Creation of product-specific advertising materials

Detailed information (German)

Your Contact Person


Dr. Thomas Richter
Export Promotion, Cooperation
Phone: +49 (351) 2138-111 Fax: +49 (351) 2138-119

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