BikeBusinessAdventure - A Trip to Saxony


The Saxony Economic Development Corporation (WFS) invites industry experts, decision makers, and managers from Europe and Saxony to join in a free matchmaking event and virtual business trip to Saxony, funded by the Saxony State Ministry of Economic Affairs, Labor, and Transport.


December 1, 2021 – December 3, 2021


Foto: Sour Bicycles GmbH, Dresden

Source: Sour Bicycles GmbH, Dresden

Saxony’s Bicycle Industry on the Fast Track

For more than 120 years now, Saxony has been one of the most important locations for the German bicycle industry – built on tradition and innovation, engineering ingenuity and precision craftsmanship. With “Diamant” and “Wanderer,” Germany’s first growth cores for industrial bicycle production emerged in Chemnitz in the late 19th century. Ever since that time, mechanics, engineers, and tinkerers from Saxony have created inventions which have strongly influenced the entire bicycle branch around the globe: The candle-operated bicycle lamp, the double roller chain, and many other innovations.

In 2020, Saxony’s bicycle industry encompassed about 200 companies and institutes with more than 15,000 employees. Together they form a complete value creation chain from component development all the way to bike tourism. Two beacons of Saxony's bike sector are the DIAMANT corporation as Germany’s oldest still active bicycle manufacturer and Bike24 AG, the leading e-commerce bicycle platform in continental Europe.  All kinds of smaller manufacturers have set up their business in Saxony over the past three decades. They specialize in the production of small batches and one-off models of individual and particularly high-quality gravel bikes, racing bikes, and mountain bikes. 

The local bicycle industry has developed particular strengths primarily when it comes to lightweight construction and the use of the latest scientific knowledge for material selection and design engineering. Saxons also score points with their special competences in electronics and electrical engineering. For their developments, all these entrepreneurs and inventors can use the dense high technology and research networks in the region whose cross-sectoral expertise in lightweight construction, e-mobility, environmental technology, and engineering sciences is highly appreciated around the entire globe.

The stakeholders of the Saxon bicycle industry have joined forces in the “Cycling Saxony” association. Their vision: They want to develop the bike region Saxony into one of the world’s most important lo-cations of the bicycle industry and to bring value creation back from the Far East to Saxony.


Get to know selected bike companies!


BikeBusinessAdventure (BBA) - A Virtual Business Trip & Networking Event in Saxony!   

December 2:  Company Presentations, Workshop and Business  Meetings (via ZOOM)

  • Introduction of the business location Saxony
  • Bike World Saxony – ideas and trends
  • Presentation of companies from Saxony's bike industry
  • Possibility to present your company in a pitch
  • Exchange best practice examples with other participants


  • Smart design and marketing
  • E-Mobility and functionalization
  • Workshop session
  • Virtual networking


Deadline for your registration is November 30, 2021. After your registration has been confirmend by the organizers you will receive the link to the ZOOM event. Please complete the registration by providing all the required information to help the organizers prepare an informative and beneficial event for you!



Please note:  The agenda is preliminary and subject to amendments and / or alterations. 




Register here


The event will be open primarily for Dutch / Danish and Saxon industry experts, decision makers from the public sector, and managers of companies as well as institutions active in the bike / bicycle sector.

During the virtual business trip, you can inform yourself, talk to company representatives from Saxony, and identify potential fields of cooperation.

  • Exchange ideas on innovative bike and mobility solutions with other participants
  • Acquire in-depth knowledge of state-of-the-art technologies
  • Get unique insights into companies from Saxony
  • Gain direct access to expertise and innovative potential
  • Present your company and / or your best practices
  • Identify potential fields of cooperation
  • Participate in moderated and individual talks
  • Meet new business partners

During the event, state-of-the-art workshop tools and techniques will be used to identify concrete fields of cooperation and permit you to match up with potential partners.

We are looking forward to discussing the future prospects of the bike industry and its development in the public sector and exchanging experiences in advancing and promoting two-wheeled products with you.


Terms & Conditions

  • Participants should possess the requisite technical knowledge and experience to ensure a professional atmosphere for an open and focused discussion.
  • When registering for the event, you acceptt the General Terms and Conditions of Participation for Events issued by the Saxony Economic Development Corporation (WFS).
  • Introduction and publication of participants’ photos and videos:
    With your registration for this event, you agree that the Saxony Economic Development Corporation (WFS) may also take photographs and videos during the event and publish them in online and offline media.
  • Participants are required to organize their own connection to the ZOOM event (WLAN, technical infrastructure...). The organizers recommend to use and download the ZOOM client.

The event language will be English.



Main Organizer is the Saxony Economic Development Corporation (WFS) in cooperation with Cycling Saxony e. V.



Because the BBA project is funded by the SMWA and the WFS, participation is free of charge but requires prior registration.  Upon registration, each participant must provide answers to specific questions revolving around one’s interests and about possible cooperations.  Please note that your registration needs to be confirmed prior to the event either by the Saxony Economic Development Corporation (WFS) or by our project partner Cycling Saxony e. V. With the confirmation you will also get the link to the ZOOM event.

The following project costs are covered by the Saxony State Ministry of Economic Affairs, Labor, and Transport to establish and expand cooperations:

For the virtual attendance:

  • Hosting of workshops
  • License costs for event management as well as video chat, design thinking, and matchmaking tools
  • Speaking fees of experts

The following costs are not included and need to be financed by the participants:

  • Hardware and software to participate in video conferences
  • Internet services
  • Preparing your own company presentation and additional marketing brochures for your virtual attendance


Your Contact Person

Frederico Rosenbaum
Export Promotion, Cooperation
Phone: +49 (351) 2138-371 Fax: +49 (351) 2138-41 371

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