BikeBusinessAdventure Part III - A Trip to Saxony


The Saxony Trade & Invest Corporation invites industry experts, decision makers, and managers from Europe and Saxony to participate in the SAXONY!visit project – a business trip to Saxony, funded by the Saxon State Ministry for Economic Affairs, Labor, and Transport.


Dresden, October 11–15, 2023


Black East GmbH, Dresden

Source: Black East GmbH, Dresden


BikeBusinessAdventure (BBA) Part III in Saxony  - A Personal, On-Site Business Trip & Networking Event 

This project will complement the BESPOKED Handmade Bike Show, Europe’s largest annual exhibition of custom-made, handcrafted bicycles and the oldest trade show of its kind on the entire globe.  After having taken place in the UK for more than ten years, the BESPOKED Handmade Bike Show will now be held for the first time ever on the European mainland.

October 11 - 15, 2023: 

  • Introduction of the business location Saxony
  • Presentation of companies from Saxony's bike industry
  • October 11 / 12, 2023: Business meetings and company visits will be held across the entire state of Saxony
  • Networking event and workshop 
  • Bike tour combined with company visits
  • October 13: Visit to the “BESPOKED” in Dresden – The World's Biggest Handmade Bicycle Show
  • Lots of bike fun and tech talks  


Please note:  The agenda is preliminary and subject to amendments and / or alterations. 


Info Sheet


The event is planned as a personal, on-site business trip to Saxony.

With your registration, please provide all the requisite information on your company, your interests, and your competences in order to help the organizers prepare an informative and beneficial event for you!


Please submit your registration by no later than September 15, 2023.













veloheld GmbH, Dresden

Source: veloheld GmbH, Dresden

Saxony’s Bicycle Industry on the Fast Track

For more than 120 years now, Saxony has been one of the most important locations for the German bicycle industry – built on tradition and innovation, engineering ingenuity and precision craftsmanship. With “Diamant” and “Wanderer,” Germany’s first growth cores for industrial bicycle production emerged in Chemnitz in the late 19th century. Ever since that time, mechanics, engineers, and tinkerers from Saxony have created inventions which have strongly influenced the entire bicycle branch around the globe: The candle-operated bicycle lamp, the double roller chain, and many other innovations.

In Saxony, an estimated 10,000 people are directly employed in more than 300 companies in the bicycle industry, generating approximately 1.5 billion euros in sales related to the bicycle industry. Together they form a complete value creation chain from component development all the way to bike tourism. Two beacons of Saxony's bike sector are the DIAMANT corporation as Germany’s oldest still active bicycle manufacturer and Bike24 AG, the leading e-commerce bicycle platform in continental Europe.  All kinds of smaller manufacturers have set up their business in Saxony over the past three decades. They specialize in the production of small batches and one-off models of individual and particularly high-quality gravel bikes, racing bikes, and mountain bikes. 

The local bicycle industry has developed particular strengths primarily when it comes to lightweight construction and the use of the latest scientific knowledge for material selection and design engineering. Saxons also score points with their special competences in electronics and electrical engineering. For their developments, all these entrepreneurs and inventors can use the dense high technology and research networks in the region whose cross-sectoral expertise in lightweight construction, e-mobility, environmental technology, and engineering sciences is highly appreciated around the entire globe.

The stakeholders of the Saxon bicycle industry have joined forces in the “Cycling Saxony” association. Their vision: They want to develop the bike region Saxony into one of the world’s most important locations of the bicycle industry and to bring value creation back from the Far East to Saxony.


Get to know selected bike companies!


The event will be open primarily for experts and decision makers from the bicycle industry in Europe and Saxony. 

During the business trip, you will have the opportunity of informing yourself about the latest trends and solutions, talking to company representatives from Saxony, and identifying potential fields of cooperation.  This is what you can expect.

  • Exchanging ideas on innovative bike and mobility solutions with other participants
  • Getting unique insights into companies from Saxony
  • Gaining direct access to expertise and innovative potential
  • Presenting your company, your services, your products, and / or your best practices
  • Identifying potential fields of cooperation (also as a supplier)
  • Participating in moderated and individual talks
  • Meeting new business partners

The organizers look forward to discussing the future prospects of the bike industry and its development in the public sector and exchanging experiences in advancing and promoting two-wheeled products with you.


Terms & Conditions

  • Participants are required to organize their own travel to and from Saxony (Dresden).
  • When registering for the event, you accept the General Terms and Conditions of Participation for Events issued by the Saxony Trade & Invest Corporation (WFS).
  • Introduction and publication of participants’ photos and videos:
    With your registration for this event, you agree that the Saxony Trade & Invest Corporation as well as its partner Cycling Saxony e. V. may also take photographs and videos during the event and publish them in online and offline media.
  • The entire event will be in English.



The main organizer is the Saxony Trade & Invest Corporation (WFS) in cooperation with Cycling Saxony e. V.



Because the BikeBusinessAdventure Part III project is funded by the Saxony State Ministry of Economic Affairs, Labor, and Transport (SMWA) and the Saxony Trade & Invest Corp., participation is free of charge but requires prior registration.  Upon registration, each participant must provide answers to specific questions revolving around one’s interests and about possible cooperations. 

Please note that your registration needs to be confirmed prior to the event either by the Saxony Trade & Invest Corp. or by the project partner Cycling Saxony e. V. 

The number of places is limited.

The following project costs are covered within the project:

  • Project management in Saxony
  • Matchmaking
  • Transfers in Saxony / company visits
  • One-day ticket for the “BESPOKED” trade show & exhibition (October 13, 2023)
  • Optional: Translation assistance

The following costs are not included and need to be financed by the participants:

  • Travel expenses to / from Saxony
  • Accomodation costs in Saxony
  • Costs for the preparation of your company presentation / marketing material
  • Individual visits to tourist sites
  • Individual appointments
  • Individual bike tours on the weekend of October 14 and October 15


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