SAXONY! at the EUROBIKE 2022


For more than 120 years now, Saxony has been one of the most important locations for the German bicycle industry. Check out more about how Saxony enables the future of the bicycle sector by watching the presentation of its companies and R&D institutions at the EUROBIKE 2022.


July 13 - 17, 2022 - Hall 8.0, G20


Foto: Sour Bicycles GmbH, Dresden

Source: Sour Bicycles GmbH, Dresden

WELCOME To Saxony!

Saxony as one of Germany’s most important locations for the bicycle industry will present itself at the EUROBIKE.

With “Diamant” and “Wanderer,” Germany’s first growth cores for industrial bicycle production emerged in Chemnitz in the late 19th century. Ever since that time, mechanics, engineers, and tinkerers from Saxony have created inventions which have strongly influenced the entire bicycle branch around the globe: The candle-operated bicycle lamp, the double roller chain, and many other innovations.

In Saxony, an estimated 10,000 people are directly employed in more than 300 companies in the bicycle industry, generating approximately 1.5 billion euros in sales related to the bicycle industry. Together they form a complete value creation chain from component development all the way to bike tourism. Two beacons of Saxony's bike sector are the DIAMANT corporation as Germany’s oldest still active bicycle manufacturer and Bike24 AG, the leading e-commerce bicycle platform in continental Europe.  All kinds of smaller manufacturers have set up their business in Saxony over the past three decades. They specialize in the production of small batches and one-off models of individual and particularly high-quality gravel bikes, racing bikes, and mountain bikes. 

The local bicycle industry has developed particular strengths primarily when it comes to lightweight construction and the use of the latest scientific knowledge for material selection and design engineering. Saxons also score points with their special competences in electronics and electrical engineering. For their developments, all these entrepreneurs and inventors can use the dense high technology and research networks in the region whose cross-sectoral expertise in lightweight construction, e-mobility, environmental technology, and engineering sciences is highly appreciated around the entire globe.

The stakeholders of the Saxon bicycle industry have joined forces in the “Cycling Saxony” association. Their vision: They want to develop the bike region Saxony into one of the world’s most important lo-cations of the bicycle industry and to bring value creation back from the Far East to Saxony.


Find out more about the bicycle industry in Saxony and meet your future partners during EUROBIKE at the SAXONY! joint stand.


Learn more about the bicycle industry in Saxony


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    SAXONY! - A Business Location at its Best

    There are many good reasons why the region in the heart of Europe is a top location for such globally active companies as Volkswagen, BMW and Porsche, Infineon and GLOBALFOUNDRIES, DHL, or BOSCH.

BikeBusinessAdventure - A Trip to Saxony

You prefer visiting instead of reading about? Then come and see SAXONY! during a business trip between September 5 – 8, 2022.


The event will be open primarily for bicycle industry experts and decision makers from Croatia, Italy, Portugal, Spain, and Saxony. During the business trip, you can inform yourself, talk to company representatives from Saxony, and identify potential fields of cooperation.


Find out more and pre-register
The Pros Behind SAXONY!

Saxony Trade & Invest Corporation

The pros behind SAXONY!  are the staff members of the Saxony Trade & Invest Corporation (Wirtschaftsförderung Sachsen GmbH).

We promote the business and research location Saxony with conviction. But we rather let our work speak for itself: We assist new business setups and company expansions, help develop new markets at home and abroad, initiate networks between business and research, launch transregional cooperations … 


You see,  we give our very best for Saxony – and also for your project. We’d love to hear from you! 


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