Market Entry Support

MESSEN, AUSSENWIRTSCHAFT – MITTELSTANDSRICHTLINIE / [TRADE SHOWS, FOREIGN TRADE - “MITTELSTANDSRICHTLINIE” DIRECTIVE ON FINANCIAL AID FOR SMES]

Within the scope of this subsidy program, the Federal State of Saxony supports SMEs in developing new markets. The objective is to improve the name recognition and acceptance of Saxony’s enterprises and their products both in Germany and abroad. The companies will receive the requisite support for the participation in international trade shows and exhibitions, product presentations and symposiums as well as for conducting feasibility or concomitant studies revolving around economic and technical issues of the respective target market.

Any financial support to participate in domestic trade shows and exhibitions is only possible for international trade shows which are either listed in the AUMA-Germany catalog of the Association of the German Trade Fair Industry (AUMA) - please limit your search to the category “International” - or appear in Saxony’s Development Bank (SAB)’s list of additionally funded domestic trade shows. When it comes to foreign trade fairs, it is necessary to either be listed in the AUMA-Worldwide catalog or to submit informative documents on the respective foreign trade show or exhibition.

For any subsidies to be granted within the scope of the “Mittelstandsrichtlinie” Directive on Financial Aid for SMEs, it is irrelevant whether or not the requisite trade show or exhibition is a part of the Federal State of Saxony’s Landesmesseprogramm [State Trade Show Program] (please see opposite).