HOW DOES THE BBA WORK?
The BBA pursues the objective of realizing a concrete potential for cooperation by identifying and inviting decision makers from relevant target markets and branches to Saxony within the scope of a systematically prepared project.
The experts and executives, decision makers and multipliers from business and public authorities will receive subject-specific continued education and training through qualified educational facilities and they will also visit regional companies. This program is geared towards specific branch and/or technology related topics which are defined in advance on the basis of precisely identified individual interests.
Decision makers from countries relevant for foreign trade will, thus, obtain specific information on the products and services provided by the companies. They will be shown how Saxony is positioned in the international competition and what success factors drive the Saxony’s economy.
The SMEs located in Saxony actively shape the concept and program of the projects, present their innovative products and services. This paves the way for the development of concrete cooperation and business opportunities and the establishment of direct contacts for foreign trade.
