Timeless Steel for Heroes on Two Wheels

At the beginning of this undertaking, there had been three industrial design students with an affection for a particularly environmentally friendly mode of traveling. They founded Veloheld in 2007. More than 1,000 bicycles leave the veloheld manufactory every year – truly no mass production. Towards this end, the eleven-person team based in northern Dresden concentrates on conceptual design, final assembly, and distribution. The frames are delivered by experienced enterprises from Taiwan and China respectively. But the company also plans to produce a number of its frames on its own premises in the future. The final powder coating of the frames is already carried out by a regional partner. The veloheld staff members consider this balance to be a part of their concept: Global supply chains where the quality standards require them, sustainable regional value creation where it makes sense and where it is possible.