SAXONY! at the Gamescom 2024

For the first time, Saxony is presenting itself with a joint company booth at gamescom from August 21 to 23 in Cologne. At the world's largest trade fair for computer and video games, 19 exhibitors will be showcasing their expertise in the “business area” and promoting business location Saxony.

Visual SAXONY! at the gamescom (Source: Roderatio, Dresden)
Source: Roderatio, Dresden

Gamescom is the world's largest trade fair event for entertainment, computer and video games: More than 350,000 visitors come to the Cologne exhibition halls every year to immerse themselves in virtual worlds and test the latest games. While private visitors are offered a spectacular games experience in the entertainment area, the most important business platform for the European games industry awaits trade visitors in the business area.

The SAXONY! joint presentation is organized by Saxony Trade & Invest Corp. (Wirtschaftsförderung Sachsen GmbH - WFS) on behalf of the Saxony State Ministry of Economic Affairs, Labor and Transport.

Games & Interactive Technologies (Source: Freepik)
Source: Freepik

Games & Interactive Technologies

As part of both the software industry and the creative industries, the games / interactive technologies (APIT) sector is one of the fastest-growing fields and has great potential, particularly at the interface to the industrial branches and the education sector.

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Overview Video

A brief look at the games industry in Saxony, Germany. The projects and events shown here are just a small part of a vibrant community. It's worth taking a look at Saxony! The video was created as part of the joint SAXONY! booth at gamescom 2024. Produced and edited by Gecko One GmbH.

The following exhibitors will be presenting themselves at the SAXONY! joint stand (A051g-B060g) in Hall 04.1: 

gamescom 2024: List of exhibitors at the SAXONY! joint booth(PDF)
The Pros Behind SAXONY!

SAXONY! - We Are the Pros Behind It

We promote the business and research location Saxony with conviction. But we rather let our work speak for itself: We assist new business setups and company expansions, help develop new markets at home and abroad, initiate networks between business and research, launch transregional cooperation …    

You see,  we give our very best for Saxony – and also for your project. We look forward to assisting you with your individual project!

Logo Games & XR Central Germany e.V. (Source: Games & XR Central Germany e.V.)
Source: Games & XR Central Germany e.V.

Bridge Between the Games Sector and Industry

The association Games & XR Central Germany e.V. supports the development of games as pioneers in the use of virtual reality, augmented reality, mixed and extended reality and gamification as a work tool and production factor in industry, such as the automotive, healthcare and IT sectors, and in research. Its aim is to play an active role in shaping the structure of the Central German region (Saxony, Saxony-Anhalt and Thuringia) through networking and training opportunities, to transfer knowledge to other industries and to strengthen the economic and cultural significance of games and virtual technologies, thereby promoting their social understanding and economic potential in the interests of the common good.

Your Contact Person

Sadlo, Sylvia

Sylvia Sadlo

Foreign Trade & Fairs

+49-351-2138 143

+49-351-2138 143