The Breakthrough for SAXONY!
We welcome B2B delegations from all over the world to our meeting room 216, so it made sense to offer our guests a first insight into the diversity of Saxony as a business location. Sebastian Girbig, better known in the graffiti scene as "Slider", has realized this vision for us.
The Idea Behind the Breakthrough
A section of the long corridor of our office floor on the 2nd floor of the BusinessPark Dresden was waiting - literally as a white wall - for a contemporary design. The wall is visible from the stairwell through two glass doors. The wall to be designed is 7.85 m long and 2.89 m high and is bordered by two doors that lead into our large meeting room. Next to the glass doors, opposite this wall, are tables and chairs that are used during breaks from work or events for discussions and meals. We felt that the lively atmosphere in the corridor should be enhanced by an active and fresh visual design. The idea of using urban art appealed to everyone who thought about it.
In search of a creative partner for the implementation, we contacted SPIKE Dresden e. V. - a contact point for the youth culture hip hop and all elements of this culture (urban art, rap, breakdancing, DJing etc.). The artist Sebastian Girbig, known in the graffiti scene for almost 30 years as "Slider", has been active in and for SPIKE for many years and took on the challenge of creating a commissioned work for us on the subject of "SAXONY!" as a business location.
We wanted to present SAXONY! in a contemporary and stylish way, above all on the basis of its most important technological competencies. And not with the usual "AI-generated high-tech placeholder pictures", but with real success stories from Saxony's economy.
You are now looking at the result. We hope you like it and that it inspires you to ask questions. You are welcome to address these directly to our colleagues looking after you on site. Or you can use the contact form at the bottom of this page. We would be delighted to receive your feedback.
The Artist
Sebastian Girbig has been a graffiti artist for 30 years and has been working in the field of commissions for a good 20 years - independently in the areas of façade design, graphics & layout, workshops and much more. In the meantime, he has also made a name for himself as an organizer of many events in the graffiti and urban art sector, many of them in cooperation with the SPIKE DRESDEN association. In addition to his career as a classic graffiti artist with worldwide invitations to China, Canada, Brazil, Iraq, Spain, Italy, Holland, Norway, Belgium, Denmark, France and many other countries, he is a sought-after artist in the field of façade design with exciting commissions for clients such as Netflix, Tesla, Skoda, Radeberger and many more. There are also many visual testimonies to his creativity in and around Dresden.
The Making-of
What Do You See?
"Silicon Saxony" - More Than Just Chips
"Silicon Saxony" is Europe's largest ICT / microelectronics location. Every third chip produced in Europe isl "Made in Saxony". BOSCH, GLOBALFOUNDRIES, Infineon and - from 2025 and 2027 respectively - JENOPTIK and TSMC also operate some of the world's most modern semiconductor fabs in Dresden.
Energetic Environmental Experts
The term "sustainability" was coined over 300 years ago by a mining captain in Saxony. Today, Saxony is one of the most innovative locations for energy / environmental technology. The main focus is on resource efficiency, H2 technologies, organic solar technology and smart grid.
Focus on Health
The nucleus of Saxony's healthcare industry is the pharmaceutical industry. Medical technology, which accounts for around 70% of the industry, also has a strong tradition here. Saxony has strong expertise in areas such as cell/gene therapies, oncology and smart medical applications.
Saxony Excels as a Center for Robotics
With its uniquely strong ICT, mechanical engineering and software expertise, Saxony can set its own course in robotics technologies. Young robotics start-ups as well as established automation companies and renowned research institutes contribute to this.
(e)Autoland Saxony
With six vehicle, engine and battery plants operated by Volkswagen, BMW, Mercedes-Benz and Porsche, "Autoland Saxony" is one of the top 5 automotive locations in Germany. Every eighth car and 40% of all fully electric cars built in Germany are "Made in Saxony". The electromobility offensives of VW, BMW, Porsche and Mercedes-Benz are decisively driven by their plants in Saxony.
SAXONY! - We Are the Pros Behind It
We promote the business and research location Saxony with conviction. But we rather let our work speak for itself: We assist new business setups and company expansions, help develop new markets at home and abroad, initiate networks between business and research, launch transregional cooperation …
You see, we give our very best for Saxony – and also for your project. We look forward to assisting you with your individual project!
Do you have any questions? We will be happy to answer them.
Katrin Golde
Industry, Innovation & Marketing
+49-351-2138 252
Susan Pietzsch
Industry, Innovation & Marketing
+49-351-2138 250